Matt Sarrel LLC



Product Marketing and Go to Market Strategy



Strategy turns into digital marketing campaigns.

Proven methodology to attract and influence customers. Advertising/SEO bring them in to interact with content - infographic, blog post, video, ebook and they move themselves through the marketing funnel.

This marketing machine works - I know because I’ve built it many times. At one SaaS company, we increased leads by 8x in 6 months. At a network hardware company, we stole a $65 million sale from a competitor with a single document. I've worked with dozens of startups to win coveted industry awards.



What we do



01



SEO



We'll analyze your website and online presence to develop and implement a strategy to improve search engine rankings and drive more organic traffic. The goal is to increase your site's discoverability, attract the right audience, and provide them with the experience they need to become customers.



02



PPC Advertising



Plan, execute and optimize online ad campaigns across multiple platforms to build visibility and awareness, and generate leads. Start with budget and estimated ROI, create ads and landing pages, analyze performance, and continuously optimize campaigns.



03



Social and Influencer Marketing



Build and optimize your social presence. Tap into the influencers' engaged communities and leverage their influential voices to increase brand awareness, drive conversions, and foster a genuine connection with the target audience in a more organic and relatable way than traditional advertising.

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04



Content Marketing



Create and distribute valuable, relevant, and consistent content to attract and retain customers. Instead of directly promoting products or services, educate, inform, and engage the target audience by providing helpful information that addresses their needs, pain points, or interests. Build trust, establish authority, and foster a positive relationship with targets ultimately driving profitable customer action.



05



Press and Analyst Relations



Increase brand awareness and educate about your product while building a positive image, reputation, and relationships. Together, we'll craft and disseminate compelling narratives and messages to influence the media, analysts and their audiences. This is one are where it really pays to be strategic or you can waste a lot of budget. Effective PR requires a deep understanding of the target audiences, clear communication goals, and the strategic deployment of tactics like press releases, media pitches, influencer collaborations, and content creation.



06



Monitor, Measure, and Optimize



Measuring and optimizing marketing plans is crucial for ensuring the effective allocation of resources and maximizing return on investment (ROI). A data-driven approach enables informed decision-making, so we can refine and adjust strategies in real-time, optimize campaigns for better results, and ultimately drive growth with the best bang for the buck.





matt sarrel



San francisco, ca, usa